Which Wich
Deal of the Day Case Study
Overview
Led the development and execution of a recurring “Deal of the Day” campaign designed to drive weekly traffic and increase in-store sales for Which Wich.
Objective
Transform a high-level concept from the Which Wich team into a cohesive, multi-channel campaign that would be easy to scale, repeat, and sustain long-term.
My Role
Project managed the campaign from concept to execution
Directed and collaborated with a graphic designer to bring the visual concept to life
Coordinated timelines, deliverables, and stakeholder approvals
Ensured brand consistency across all customer touchpoints
Execution
Developed in-store point-of-purchase (POP) materials to drive immediate conversions
Launched supporting email campaigns to increase awareness and repeat visits
Created social media assets to amplify reach and engagement
Built a streamlined workflow to support weekly campaign rollout
Results
Successfully launched as a weekly recurring campaign
Became a long-standing promotional driver for the brand
Increased customer engagement and contributed to consistent sales growth
Established a scalable framework for future recurring promotions