Objective

Transform months of pre-opening anticipation into a high-impact launch moment while establishing a long-term content and marketing strategy to drive ongoing traffic, reservations, and brand affinity.

My Role

• Project managed the marketing strategy from pre-launch through post-opening execution

• Led cross-functional coordination between internal teams, creative partners, and stakeholders

• Directed content strategy and collaborated with designers and creators to bring the brand vision to life

• Oversaw timelines, approvals, and rollout planning across all channels

• Ensured brand consistency and elevated positioning across every customer touchpoint

Execution

• Developed a tease-to-launch content strategy, building anticipation over several months leading up to opening

• Orchestrated a high-impact launch moment, aligning content, partnerships, and on-property experiences

• Established a post-launch content engine focused on driving sustained traffic, reservations, and repeat visits

• Identified and initiated local partnerships and influencer engagement to expand reach within the Dallas market

• Prioritized short-form video and Reels to increase discoverability and engagement during peak launch window

• Supported on-property storytelling through real-time content capture and brand moments