Led the strategy, development, and execution of the Party Box campaign for Taco Bueno, designed to increase average check size, and position the brand as a go-to for shareable occasions.
Objective
Elevate awareness and demand for the Party Box as a high-value, group-friendly offering while driving incremental revenue through larger order sizes and occasion-based marketing.
My Role
Led campaign strategy from concept through execution across digital channels
Directed creative development in partnership with designers and content creators
Managed timelines, deliverables, and cross-functional approvals
Aligned messaging with broader brand positioning and promotional calendar
Ensured consistency across all campaign touchpoints
Execution
Created social-first content, including short-form video and graphics, to showcase value, variety, and ease of ordering
Introduced occasion-based messaging to expand usage beyond traditional mealtime occasions
Supported in-store and digital alignment, ensuring the offer was clearly communicated across channels
Built repeatable content frameworks to extend the life of the campaign and maintain consistency
Impact
Increased visibility and awareness of Party Box offering
Drove higher average order value through bundled purchasing behavior
Supported traffic during key group-ordering occasions (e.g., weekends, events)
